根据Frost & Sullivan的最新分析报告，涵盖了13个亚太国家的移动LBS市场总体份额在2007年达到了3.836亿美元，预计2013年底将达到28亿美元，以年均39.3%的比率增长（2007—2013）。
日本和韩国是最主要的采购商，分别占2007年整个亚太地区全部收入的49.5%（1.9亿美元）和43%（1.65亿美元）。
Frost & Sullivan的高级行业分析师M. Kumaresan指出：“由于涉及到隐私权侵犯、不正当监控和交互性的问题，高漫游费、没有GPS功能的手机，已经在很大程度上阻碍了日本和韩国以外的大多数亚太国家大规模的部署LBS系统。”
报告显示，LBS在日韩之外的亚太地区，很大程度上仍然是一个利基产品，甚至在更成熟的手机市场，如澳大利亚、新西兰、新加坡和台湾，无线运营商也才刚刚开始尝试这些服务。“然而，在这些国家，对LBS的需求主要是被企业用户所驱动，他们需要类似车辆跟踪和资产管理的应用服务，不像日本和韩国的个人消费者那样对LBS的需求很大。”Kumaresan表示。
消费者行为和高速网络是重要的驱动因素
“LBS解决方案的普及程度除了LBS技术和应用服务之外，也由生活方式和消费者行为模式所决定，后两者因素对市场有巨大的影响。”日韩市场中的受访者都习惯于使用类似的服务，如基于位置的信息服务和以娱乐为中心的应用。” Kumaresan详细描述，并提到创建社团、儿童定位服务、犯罪预防LBS和其它同类的创新应用在日本和韩国将变得更加流行。
Kumaresan相信增强的带宽和区域内普及的网络覆盖将会加速LBS的增长。“高速分组接入（HSPA）的发展，和迫近的WiMAX网络，以及先进的移动宽带技术预计将是LBS被接受的催化剂。”然而他认为在短期内，运营商在手机普及率低的发展中市场，很有可能把重点放在增加新用户，以及推动带基本移动数据服务的业务。
高速细分的LBS生态系统
Kumaresan指出，由于参与者的众多，LBS价值链中形成越来越多的细分模块。典型的LBS生态系统由地理信息系统（GIS）或地图供应商、应用软件开发商、内容供应商和集成商、批发商和广告商、平台和基层供应商、手机制造商以及移动运营商组成。
Kumaresan相信，随着时间的推移，该价值链将和综合服务及内容提供商一起发展到区域范围内。“日本和韩国期望领导这一全面的商业案例和商业模式的发展，该模式最终将能复制到整个亚太区域。”
原文：
Growing demand for LBS in Japan and South Korea
Other Asia-Pac countries lagging behind
New analysis from Frost & Sullivan ( http://www.wireless.frost.com), finds that the mobile LBS market covering 13 Asia-Pacific countries earned revenues of US$383.6 million in 2007 and expects this to reach US$2.8 billion by end 2013, at a compound annual growth rate of 39.3 percent (2007-2013).
Japan and South Korea are the leading adopters of LBS respectively accounting for 49.5 percent (US$190 million) and 43 percent (US$165 million) of the total Asia-Pacific revenues in 2007.
"Concerns regarding privacy infringement, erroneous detection and interoperability issues, high roaming charges, and the lack of GPS-enabled handsets have to a large extent thwarted large-scale deployment of LBS systems in most Asia-Pacific countries other than Japan and South Korea," explained Frost & Sullivan senior industry analyst M. Kumaresan.
LBS in the rest of Asia-Pacific have largely remained a niche offering until recently explains this report. Even in the more mature mobile markets of Australia, New Zealand, Singapore and Taiwan, wireless operators are just starting to experiment with these services. "In these countries, however, the demand for LBS will be driven mainly by enterprise users for applications like fleet tracking and asset management, unlike Japan and South Korea where the appetite for consumer LBS applications is high," said Kumaresan.
Consumer behavior and high speed networks are important drivers
"Apart from the sophistication of LBS technologies and available services, the popularity of LBS solutions is also determined by lifestyle and consumer behavioural patterns, which have a huge impact on market dynamics. Subscribers in these two markets are accustomed to using such services for location-based proximity and entertainment-centric applications," he elaborated, adding that community creation, child-locator services, crime-preventive LBS and other such innovative applications are expected to be more prevalent in Japan and South Korea